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  • Address: 245 Wayne Rd. Suite A 105 | Savannah, TN 38372
  • Email: bstewart@bigmarketsolutions.com
  • Call Us: 731-438-9600
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How Your Bathroom Remodeling Business Can Benefit From Bathroom Remodeling SEO

A website is a necessity for doing business today. It connects you to your target market and serves as your digital storefront on the internet. However, a website cannot serve its purpose if you do not have regular visitors for it. You still need some strategies to bring traffic to your website and this is where SEO for bathroom remodeling companies can help you.

What is Bathroom Remodeling SEO?

Search engine optimization (SEO) is the practice of improving your website’s ranking on the search engine results page of your target audience. This is an essential marketing strategy, especially with the necessity of a website when doing business today. It aims to increase the visibility of your business online and attract traffic to your website. These are achieved by increasing the ranking of your website in the search engine results page of your target audience through the following elements of bathroom remodeling SEO:

Keyword research

Keywords are what people enter in their search queries when looking for information online. Search engines provide relevant pages to the keywords that their users searched. As a business, you are targeting the keywords that your target audience is searching for to bring them to your website.

So, how do you know which keywords you should target? This is where keyword research comes into play. This process identifies the phrases relevant to your business and the services you offer. The best keywords are those that have high search volume and low competition.

On-page optimization

On-page optimization is the actions taken on your website to optimize it for search engine crawling, indexing, and ranking. It includes optimizing your website’s content, keyword use and placement, and technical elements to improve its search ranking. It aims to provide your visitors with information relevant to their search, a good user experience, and make it easy for search engines to evaluate your website.

The content aspect of on-page SEO for bathroom fitters involves ensuring visitors find the unique information they are looking for. As the technical aspect of it, it involves optimizing the page loading speed, website architecture, navigation, and URL structure.

Off-page optimization

Off-page optimization is referred to as such since it involves actions taken outside of the website to improve its ranking in the search results. This involves improving the website’s trustworthiness, authority, and relevance online. Off-page SEO does this through link building, content promotion, and website promotion strategies.

Benefits of SEO for Bathroom Remodeling Companies

More visitors to your website

SEO for bathroom renovators can increase your website’s ranking on your audience’s search results. Higher ranked pages in search engine results pages get more users clicking on the link. The highest-ranked page gets almost an average of 40 percent of the total clicks in the search results. This is a little more than half of the clicks for the second-ranked search result, which is around 18 percent of the total.

Moreover, optimizing your content increases the chances of it being featured on Google’s featured snippets. The featured snippet gives your content a place referred to as “position zero”. This spot is above the other search results so your audience is more likely to see your content and click on your page for further reading.

More leads and conversions for your business

Having more website visitors does not mean anything if they are not qualified to become your customers. But, with SEO for bathroom design and installation companies, your website can attract visitors who are not only eligible to become your customers but also who are looking for bathroom design, installation, and remodeling services you offer.

Aside from potential customers, you will have previous customers and referrals who want to avail of your services. They will search online for your business name and SEO ensures that your business shows up as one of the business listings in their search results. In some cases, your business profile might even appear on your target market’s search results when they perform a search for your brand name.

Improves your website’s user experience

Whether they are looking for information about bathroom remodeling or your services, your visitors must find it on your website without any trouble. If they find it difficult to read or navigate your website, chances are they will go back to their search results and try another page.

SEO aims to prevent these visitors from exiting your page before they even read the information they needed by creating a positive user experience for them. This is achieved by creating a flat website architecture, ensuring page loading speeds are fast, making the website easy to navigate, and designing a mobile-friendly website.

Increase people’s awareness of your brand online

SEO can bring your website to the first page of the search engine results page. This includes your brand name and unique URL that can help make people aware of your brand. People seeing it on their search results introduce your brand to them. When choosing to read your content and browse your content, your brand is further reinforced in their minds together with the unique value you offer to your customers. As a result, they are more likely to remember it in the future when they decide that they need your services.

Increases the reach of your content marketing efforts

As a bathroom remodeling company, content marketing is one of the indispensable marketing strategies you have for your business. It provides your brand with a way to communicate its value without requiring your audience to make a buying decision. You can use written articles and guides to provide valuable and relevant information. But, for your business, nothing beats showing them the results you created for your clients through photos and videos of the bathrooms you have remodeled.

So, what role does SEO play in content marketing?

SEO identifies the keywords your potential customers are searching for online. Using the right keywords is essential if you want to reach an audience that can become your clients. These keywords also provide a basis for which topics are valuable for your audience.

Establish your brand’s authority in the industry

You know your brand has authority in its industry if customers view it as an expert in your niche. Brands with high authority in their space receive a greater level of trust from their audience. For your business, the basis of this trust comes from the high-quality content on your website, the results of your bathroom remodeling services, and the reviews of your previous customers.

All of these require time so you cannot expect your brand to gain authority in its niche in a matter of months. However, SEO can help you build this authority online faster by bringing more readers to your articles about your services, and more viewers to your videos and photo gallery of remodeled bathrooms. Moreover, it can help promote your content to high-traffic and high-authority publications, like home remodeling and real estate that need images and videos to accompany their articles.

Maximize your organic marketing through visual content

As a bathroom remodeler, you must use videos and photos of your work in marketing your business. A visual medium works best in showing potential clients what you have done for your satisfied customers and the different designs you have done in your remodels. Whether you choose to use photos or video, using visual media to show website visitors your previous work is a more effective way to prove your expertise in bathroom remodeling than talking about it in your content.

SEO can optimize the pages containing your visual content so these show up on the relevant searches of your target market. However, marketers often overlook that they can also optimize the original photos and videos found on their sites. This increases the ranking of your visual content in the image or video tab of your target audience’s search results.

Getting your photos on the first page of the image tab of the search results can bring around 20 to 60 percent of the total search traffic for the keyword. The same goes for having your video on the video tab, which can bring an average of 10 percent to your total web traffic. Since your audience is more likely to look for videos or images, your website can generate above-average traffic by ranking on their image and video tab results.

Ensure your visual content is not slowing down your website

Image and video file sizes can slow down the loading speed of your pages if you are not careful. A longer loading speed will make it more likely for visitors to leave your website. Since a longer loading speed affects user experience, you can expect the search engines to rank your page lower on the relevant keywords on their search results.

SEO for bathroom remodelers can help you avoid any problems with your video or photo content without removing them from your website. Some solutions implemented to achieve this include managing the file size of the video or image, compressing the file when possible, and using the proper file format.

Identify backlink opportunities for your website

Other websites will inevitably use your videos or photos for their content. These websites do not always credit your website as the source. Any uncredited videos, graphics, or images republished by other websites are opportunities for your link-building strategy.

Having a website credit you as the source of the visual content only takes sending an email to the publisher. However, when building your backlinks, keep in mind the niche of the website and the page’s content. Quality matters when it comes to your SEO link-building strategy and backlinks from a website relevant to your niche have a more positive impact on your search ranking.

Reduce your cost of paid marketing online

Unlike pay-per-click and social media advertising, having your page appear on the organic search results of your audience does not cost you anything. There is also no cost for the clicks or impressions made on the links leading to your page. Even if you hire an agency to do bathroom remodeling SEO services for you, the costs for customer acquisition remain fixed even if the customers you gain increase from your bathroom remodeling SEO marketing campaign.

The low cost of converting customers through SEO makes it a great complement to your paid marketing strategies. You can use it to reduce your advertising costs without sacrificing the revenue you gain from online conversions.

How to Choose the Right Bathroom Remodeling SEO Company

Choosing the right SEO company is crucial if you want to get the best results for your business. Here are some tips on how to find the best fit for your business:

01

Step

Ask for case studies and samples

Case studies and samples of their work can give you an idea if an SEO company has the competence you need. Unfortunately, most clients require SEO agencies to keep their data confidential for a time. Because of this, you will find it difficult to find case studies using up-to-date data. The next best thing you can do is find an agency that has case studies on how they implemented SEO for bathroom remodeling contractors or other businesses with similar goals to yours.

02

Step

Look for companies that offer other marketing services

Bathroom remodeling SEO is just one piece of the equation of your digital marketing strategy. To maximize the potential of SE and reach your business goals, you need the other pieces to fit right in with it and the best way to achieve this is by working with a company that offers the digital marketing services you need. For instance, it’s close to impossible to implement an SEO strategy if a different company is implementing the content and social media marketing strategy.

03

Step

Avoid companies that guarantee results

There are no guarantees when implementing SEO for your website. So, if an SEO company says they can get your website to a certain rank within a period of time, be wary of them. More likely, they practice techniques that take advantage of loopholes or violate search engine guidelines. Working with them can result in quick results but long-term losses in terms of search rankings, or outright penalties for your website that may disqualify it from appearing on the search results.

04

Step

Be careful with low-cost SEO agencies

If an agency offers cheaper than the average cost to implement Bathroom remodeling SEO, they are probably new to the business. You are better off hiring an experienced one than risking your website from search engine penalties and wasting your investment. If they claim they have experience, ask for their portfolio and some case studies as proof and make sure they provided good results for their previous clients.

05

Step

Learn about what their client experienced

If you want to find the best SEO agency for your business, it’s not enough to see some case studies and their portfolio. You need to get in touch with their previous clients and learn about what they experienced with the agency. Their testimonials will go a long way in ensuring that you are hiring the right agency to provide SEO for bathroom remodeling companies.

06

Step

Consult with them before committing to an SEO services provider

Before signing with an agency, you must first have a discussion with them about their plan of action. This meeting will give you an idea if you can trust them and if you can connect with them. You can also find out how they plan to approach your issues on online visibility through their SEO process for bathroom remodelers and general home contractors.
Most SEO agencies will provide a free SEO audit of your website and a brief keyword and competitive research to give you an idea of the possibilities for your brand.

Schedule a Free Consultation with an Expert in Bathroom Remodeling SEO

SEO does not need to be a complicated process when you are working with our digital marketing experts here at Big Market Solutions. We have extensive experience in providing SEO for bathroom remodeling companies and other similar contractor services. Schedule your free consultation today to find out our specific solutions for your business.
Contact us and schedule your free marketing consultation today!

At Big Market Solutions, we’re passionate about driving growth and helping businesses of all sizes thrive in the digital landscape with integrity and innovation.

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