How Your Bathroom Remodeling Business Can Benefit From Bathroom Remodeling SEO
What is Bathroom Remodeling SEO?
Keywords are what people enter in their search queries when looking for information online. Search engines provide relevant pages to the keywords that their users searched. As a business, you are targeting the keywords that your target audience is searching for to bring them to your website.
So, how do you know which keywords you should target? This is where keyword research comes into play. This process identifies the phrases relevant to your business and the services you offer. The best keywords are those that have high search volume and low competition.
On-page optimization is the actions taken on your website to optimize it for search engine crawling, indexing, and ranking. It includes optimizing your website’s content, keyword use and placement, and technical elements to improve its search ranking. It aims to provide your visitors with information relevant to their search, a good user experience, and make it easy for search engines to evaluate your website.
The content aspect of on-page SEO for bathroom fitters involves ensuring visitors find the unique information they are looking for. As the technical aspect of it, it involves optimizing the page loading speed, website architecture, navigation, and URL structure.
Off-page optimization is referred to as such since it involves actions taken outside of the website to improve its ranking in the search results. This involves improving the website’s trustworthiness, authority, and relevance online. Off-page SEO does this through link building, content promotion, and website promotion strategies.
Benefits of SEO for Bathroom Remodeling Companies
More visitors to your website
Moreover, optimizing your content increases the chances of it being featured on Google’s featured snippets. The featured snippet gives your content a place referred to as “position zero”. This spot is above the other search results so your audience is more likely to see your content and click on your page for further reading.
More leads and conversions for your business
Aside from potential customers, you will have previous customers and referrals who want to avail of your services. They will search online for your business name and SEO ensures that your business shows up as one of the business listings in their search results. In some cases, your business profile might even appear on your target market’s search results when they perform a search for your brand name.
Improves your website’s user experience
SEO aims to prevent these visitors from exiting your page before they even read the information they needed by creating a positive user experience for them. This is achieved by creating a flat website architecture, ensuring page loading speeds are fast, making the website easy to navigate, and designing a mobile-friendly website.
Increase people’s awareness of your brand online
Increases the reach of your content marketing efforts
So, what role does SEO play in content marketing?
SEO identifies the keywords your potential customers are searching for online. Using the right keywords is essential if you want to reach an audience that can become your clients. These keywords also provide a basis for which topics are valuable for your audience.
Establish your brand’s authority in the industry
All of these require time so you cannot expect your brand to gain authority in its niche in a matter of months. However, SEO can help you build this authority online faster by bringing more readers to your articles about your services, and more viewers to your videos and photo gallery of remodeled bathrooms. Moreover, it can help promote your content to high-traffic and high-authority publications, like home remodeling and real estate that need images and videos to accompany their articles.
Maximize your organic marketing through visual content
SEO can optimize the pages containing your visual content so these show up on the relevant searches of your target market. However, marketers often overlook that they can also optimize the original photos and videos found on their sites. This increases the ranking of your visual content in the image or video tab of your target audience’s search results.
Getting your photos on the first page of the image tab of the search results can bring around 20 to 60 percent of the total search traffic for the keyword. The same goes for having your video on the video tab, which can bring an average of 10 percent to your total web traffic. Since your audience is more likely to look for videos or images, your website can generate above-average traffic by ranking on their image and video tab results.
Ensure your visual content is not slowing down your website
SEO for bathroom remodelers can help you avoid any problems with your video or photo content without removing them from your website. Some solutions implemented to achieve this include managing the file size of the video or image, compressing the file when possible, and using the proper file format.
Identify backlink opportunities for your website
Having a website credit you as the source of the visual content only takes sending an email to the publisher. However, when building your backlinks, keep in mind the niche of the website and the page’s content. Quality matters when it comes to your SEO link-building strategy and backlinks from a website relevant to your niche have a more positive impact on your search ranking.
Reduce your cost of paid marketing online
The low cost of converting customers through SEO makes it a great complement to your paid marketing strategies. You can use it to reduce your advertising costs without sacrificing the revenue you gain from online conversions.
How to Choose the Right Bathroom Remodeling SEO Company
Ask for case studies and samples
Look for companies that offer other marketing services
Avoid companies that guarantee results
Be careful with low-cost SEO agencies
Learn about what their client experienced