Getting HVAC Leads Through Search Engine Marketing
What is Search Engine Marketing (SEM)?
What is search engine optimization (SEO)?
How does it work?
Search engine bots index the pages on your website and take note of relevant information such as the important keywords used, the date of its creation, and the degree of user engagement. These pages are then compared to other pages using the same keywords and what you get in your search results is the result of this analysis.
What is search engine advertising (SEA)?
How does it work?
Because of the limited space for ads on the results page, search engines have an auction for the available spots every time someone enters the targeted keyword in their search query. The winning bid is the one that has the highest maximum bid per click and the highest ad quality score.
Nine Benefits of Home Builder SEO for Your Business
SEO gives your website a wider reach on the internet
You can get immediate results with search engine advertising
SEO brings visitors to your website for free
SEA can indirectly improve your website’s SEO
You get reliable leads with search engine marketing
SEO gives your website visitors a better user experience
SEO gives you a better rank in local searches
You can target a specific part of your market with SEA
SEM lets you track metrics for improving your website
SEM can be an affordable marketing strategy.
Do You Need Help With SEO?
Why You Should Include Search Engine Marketing In Your HVAC Marketing Strategy
SEM leads have a higher close rate than other marketing strategies
A person will only search for the keywords you’re targeting if they already have an existing need. Because of this, SEO has a close rate of around 15 percent. This is significantly higher than the two percent close rate of traditional advertising and the four percent of digital advertising (this includes HVAC Facebook marketing and advertising campaigns).
SEM gives your business a higher chance of getting new customers.
Various digital marketing agencies will tell you that SEM is one of the best ways to get new customers for your business. They will say this regardless of the type of business you’re in. SEM works well for e-commerce businesses, consulting services, contractors, and retailers.
There are more than 40,000 searches for each second.
You don’t need to have 40,000 website visitors every second for your business to experience relative success. But, without SEO, you will miss out on getting a part of this 40,000 to visit your website.
Top search results get more traffic than lower-ranked pages.
Pages at the top of the search results get more than 30 percent of the total traffic. Without SEO or SEA, you will have no way of getting the relevant pages at the top of a potential customer’s search engine results page even with the help of HVAC marketing experts.
Search engine marketing complements content marketing.
If you’re using web content to attract HVAC marketing leads and convert them to customers, SEO is a must-have addition to your marketing strategy. It gives your content a wider reach and this will only give you more leads or conversions for your business. Plus, incorporating SEO into your content strategy will help you create content that people will find valuable.
There’s a significant portion of internet users looking for local services.
Your customers are those in your city and nearby areas. This is why your website must have significant visibility in local searches. Doing so will make it easier for people in your area to find you when they are looking for an HVAC contractor.
Websites with good user experience have higher conversion rates.
Websites with good user experience are more effective in communicating their message to their visitors. Therefore, it is no surprise that well-designed websites are better at getting inquiries and sales from their website traffic.
Are You Interested in Creating These Results for Your Business?
We have years of experience marketing HVAC businesses and other contractors. So, you can rest assured that we know what we are doing when it comes to HVAC marketing campaigns. Contact us to schedule your free consultation.
How We Do SEA and SEO for HVAC Contractors
Get to know your business
Create your branding
At your request, we can also design the same visuals for your printed HVAC marketing materials.
Create or rebuild your website
If you already have an existing website, we can rebuild it for you and create a better experience for your users.
Perform keyword research for your target market
Create valuable content for your website
Furthermore, with content, it makes it easier for your website to demonstrate your expertise in the services you provide.