Why Law Firm SEO Services are Necessary for Your Law Practice
The Benefits of
Hiring Help for SEO (for Lawyers)
Improves your law firm’s online visibility
Helps position your law firm’s expertise and credibility in the industry
Attracts quality leads for your business
Helps your firm save on client acquisition costs
Helps your firm retain clients
Removes the guesswork and trial and error in SEO
How Top-Performing Law Firm SEO Services Optimize Your Website
Create a comprehensive content marketing strategy
To make the most of the traffic that SEO can bring to your law firm, creating unique and valuable content for your website is not enough. It might be enough to give your audience the information they need. But, this kind of approach is not enough to maximize what content marketing can bring to you in terms of generating leads, closing new clients, promoting your brand, and retaining existing clients.
Here are some ways a law firm SEO expert will implement to maximize the potential of content marketing for their clients:
- Create audience personas to gain a better understanding of your audience’s needs and create more effective content and messaging for them.
- Create high-quality and detailed content. High-quality and unique content will help you generate more backlinks for your website and establish your brand as an authority in the industry.
- Create content that educates and coaches your audience on how to identify and solve their problems relevant to your services.
- Create content for every stage of your sales cycle to guide and influence the progress of your leads through it.
Determine and use what makes your law firm unique in your messaging to differentiate your brand apart from your competition and create an effective call to action.
Prioritizes your human audience instead of search engine algorithms
There will be loopholes present in the latest iteration of search engine algorithms. Taking advantage of these loopholes is a quick way to get your website to the first page of the search results. However, it only takes an update to fix this loophole before your strategy falls apart. Some websites that have experienced this in the past have required months of grueling work before they fixed it while some have never recovered at all.
This is why the best law firm SEO companies prioritize the website’s human audience for content creation and search engine optimization. In this way, the website can avoid penalties in the future due to search engine algorithm updates. It also saves the business or the agency managing the website from grueling work in the future of fixing violations. Moreover, the content is more effective in engaging the audience and converting them into clients.
Use SEO to identify topics your audience finds valuable
SEO agencies will find out which topics are great for content through keyword research. They will select the keywords that the website’s audience finds valuable based on the marketing and branding goals, the search volume for it, and the existing competition for the keywords. Once the keywords are selected, the SEO experts will identify keyword variations that have good search volume and low competition.
Some SEO agencies go beyond this by identifying which topics are doing well for the website. Then, they create more articles or blogs for these topics or keywords. They may also make dedicated articles to discuss supporting topics of these in-demand keywords on the website.
Create a comprehensive link-building strategy
Link building is one of the important elements of SEO. Search engine algorithms use it to determine the authority of your website in its niche. If a page has relevant third-party websites linking to it (referred to as backlinks), search engines perceive it as other websites considering that page as important. Therefore, search engines will give it additional points when scoring it for their search results.
So, how important are backlinks for SEO? To illustrate, pages in the top spot of search engine results pages have an average of almost four more backlinks. The quality of these links also plays a role since some top-ranked search results are a bit lower on this average but they gained their spot due to high-quality and authoritative websites linking back to the page.
Set up your law firm for local search
Local SEO for lawyers is crucial to maximizing its market share in its area. Search engines give any applicable business that applies to local queries searched by their users a dedicated space right above the normal search results. Because of this, your law firm can have a spot above the top organic search result as long as your business qualifies for someone’s local search.
Aside from having a spot above the best organic search result, people who perform a local search are more likely to have a transactional intent. Because of this, you are more likely to receive calls and visits when your law firm is listed as the top business in local search.
As to how your firm can qualify for a local search, this is where a law firm SEO agency can help you. They can set up your business profiles, local citations, and links. They can also create content targeting local search to ensure your website also has a few pages located in your audience’s local search result.
Audit your website before developing an SEO strategy
An SEO audit is a process wherein the website’s SEO metrics are analyzed. This is the first step before creating a new SEO plan and the last step to see the results of a plan after a few months. An SEO audit will reveal issues related to your website’s technical SEO, structure, on-page SEO, user experience, and off-page links. It can also reveal insights about your niche online and any gaps and opportunities in content.
Any law firm SEO service worth your money will implement this before they even start presenting a proposal for your website’s SEO strategy. It will give them the necessary information to create a plan that will deliver realistic results for your website and business. Therefore, if an SEO agency asks permission to see your website analytics, you know that they have an idea of what they should do before creating a plan for your website.