Outbound Marketing vs. Inbound Marketing:
Which One Is Better for Your Marketing Strategy?
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When planning a new strategy for meeting your marketing goals for the next year or a new product or service, the debate between outbound and inbound marketing comes up. Unfortunately, businesses and marketers get caught up in comparing the two and thinking about which one is better. But, the more important consideration between the argument of outbound marketing vs. inbound marketing is which one your business needs for a particular situation. Of course, to make the best decision for your business, you need to understand outbound and inbound marketing and this is what this article aims to help you with.
Outbound Marketing vs. Inbound Marketing The Key Difference
The initiator of the encounter is the key factor that determines whether a marketing strategy is outbound or inbound. An outbound marketing strategy proactively seeks the attention of your audience and pushes your message to them to prompt them to take action. On the other hand, inbound marketing involves creating content that is interesting and relevant to your audience and using tactics to increase the chances of them finding it when they are looking for it.
As you can see, the business has a more active approach in outbound marketing while it takes on a passive stance in inbound marketing. Both of these methods can create results for your business and complement the other to improve the results you get from your marketing campaigns.
What You Need to Know About Outbound Marketing
What is outbound marketing?
Outbound marketing is any marketing strategy that involves the business “reaching out” to its customers. What you would call traditional marketing is what you think of as outbound marketing. These include cold calls, sales calls, radio and T.V. advertising, flyers, events, trade shows, door-to-door sales, and press releases. However, digital marketing also has its outbound marketing strategies in digital advertising, cold emailing or messaging, text message blasts, content syndication, influencer outreach, media outreach, and some forms of email marketing.
Reasons to use outbound marketing
Helps boost your brand awareness
Creates more immediate results
Faster to implement
Some methods can be measured
Disadvantages of outbound marketing
Dependent on how much you spend
Some methods cannot be measured
More resistance from your audience
How Inbound Marketing Can Fit Into
Your Marketing Strategy
What is inbound marketing?
Reasons to use inbound marketing
Attracts an interested audience to your brand
Moreover, some segments of your audience have a pressing need for the product or service you offer. They have a good chance of hiring, purchasing, or inquiring from you as long as they can find you and you provide them with a better offer than their other options.
Higher return on investment
Enables you to build a stronger relationship with your customers
Disadvantages of inbound marketing
Requires a significant investment
Takes time to see the results
Competing against other brands and content creators for attention
Outbound Marketing vs. Inbound Marketing: You Should Use Both!
From reading about the different inbound vs outbound marketing examples, you have probably realized that the only way to go about it is to use both methods in your marketing mix. It should never be a choice between the two since using them both will give a better advantage to your business than confining yourself to only one between inbound and outbound marketing.
This applies regardless of the type of business you have. B2C businesses require a balance of both strategies for your marketing to be sustainable and effective. As for B2B, inbound vs outbound marketing are both effective in attracting the relevant decision makers of your target clients.
Get Started with
Inbound and Outbound Digital Marketing
From this article, you have learned a lot about what is inbound and outbound marketing in digital marketing. But, there is more to it than simply knowing what they are for you to implement them in your business. This is where Big Market Solutions can help you.
With our free marketing consultation, you can find out how the various digital marketing strategies can apply to your business. Whether it’s inbound marketing, content marketing, or digital advertising, we can help you with it. So, contact us today to schedule your free consultation!