Why a Professional Web Design is
Essential for Your Business
Contact Us Today!
Have you ever visited a website that made you want to visit more of its pages? What about one that was easy to read on your device? Or, did a website ever leave an impression so strong that you would recognize it anywhere? These are just some of the benefits of good web design for your website and business. It makes your website visually appealing and user-friendly for your target audience. It also helps your target audience recall your brand more easily and have a positive perception of it.
Now, before you start a Google search on how to do it yourself, read this guide first. You will realize why it is best to work with good web design services for small businesses and know what to look for when you are ready to hire one for your business.
Web Design vs. Web Development:
What’s the Difference?
involves creating a visually appealing and pleasant user experience for the website’s visitors. A web designer must have a good grasp of the different graphic design and user interface software used for web design. A web designer must also have a good sense of style since the software is only a medium to express their ideas and creativity.
Benefits of Professional Web Design Services for Small Businesses
A well-designed website
A well-designed website gives off a positive first impression to its visitors. This contributes to them having a favorable perception of your brand upon first looking at your website and leads to them more likely to browse more of your website’s pages during their visit. Moreover, since good web design makes it easier for your audience to read the contents of the page, they are more likely to comprehend what your content is trying to communicate. Your visitors are more likely to understand the necessity and benefits of your offer, and have a better chance of becoming a lead by signing up on your email list, requesting a quote, or contacting you for their inquiries. In some cases, they can even become immediate customers since the design made it easier for the copy to communicate your offer’s benefits.
Aside from these, a professional web design service for small business gives your website a fully customized design. Your website will not have a generic look that is indicative of a design being derived from stock or paid themes. They can even provide you with designs suitable for your website architecture and optimized for better search ranking and user experience.
Inspire trust from your visitors
Reliable web design
Even if you were able to make an impressive look for your website, this does not mean that the elements in your pages work well and that it can maintain this look without any problems. It only takes one unaccounted variable for your pages to become unreadable and you will have to waste time identifying what went wrong.
With professional web designers, you will not have this issue. They have the knowledge and skills to create a design that will not break. If ever there are any problems with the design, they can identify what it is and address the issue immediately.
Faster web pages
Better search ranking
A better understanding of your industry and customers
Professional web designers look to other websites to understand how other businesses in your industry approach web design. They may also conduct tests to see which design iteration works best in engaging your audience and retaining their attention.
Aside from the industry research, web designers will also look into how your customers think. Understanding your customers will give them a better idea of how to design your website and maximize engagement and conversion from it.
You can use the information from their efforts to understand your industry and customers better. With it, you can improve your efforts in product development, branding, and marketing.
Maximized ROI in digital marketing
You or someone in your team may have some knowledge of website design. However, knowing or having the ability to design a website does not equate to knowing how to do it efficiently. Without professional help, designing your website will take more time than it should. Not to mention that the longer time it takes to get done means your website will be left ineffective in generating leads and sales for your business.
Furthermore, if you are designing it yourself, working on your website takes you away from growing the other areas of your business. You might even lose more money from potential revenue lost than the cost of web design services.
Apply the latest features for your website
Your business is not the only one that has a website. Some of your competitors will also have their own websites to market their business. To stand out among your competition, you must give your website a look that will make visitors realize that you are different in only a few seconds. This is where a professional web design company can help you.
Professional web designers commit themselves to continuous learning of the latest web design trends and technologies. You can have these features applied to your website and benefit from the increase in dwell time and improved user experience of your website’s visitors.
Website support and maintenance
The website design process does not have a definitive end. Even when you get to the point where your site looks exactly like your website mockups, it will still require ongoing maintenance and monitoring. Your website will eventually require bug fixes and updates for its various design elements. It will also require regular updates on its design to reflect the changes search engines make to their search guidelines at least once per year.
This part of web design is where you cannot avoid hiring a professional service. It is their job to stay updated on changes and updates to existing best practices and technologies in web design. Moreover, with their ongoing help, you can implement updates and new features for your website to keep it looking fresh and functional.
Professional skills and experience
Competitive advantage in your market and industry
Types of Web Design Services
Website development services
If you do not have an existing website, you will need web development services. However, do not mistake that this only involves buying a domain, setting up the web hosting, and designing and coding your website’s structure. Great web development starts with researching how other brands in your industry structure their website and use them for marketing their business. A good web design company will perform an analysis of the strengths and weaknesses of your competitors’ websites and see how you can take advantage of the gap in what they offer to your common audience.
Custom web design services
There will be a variety of web design services for small businesses available out there. But, nothing compares to a web design service that can provide you with a fully-customized design. A custom web design can create a look and experience for your users that are unique to your brand and that you can change to adapt to changes in your market or business. Most designers will offer this through WordPress design services since it offers the most flexibility in customizing your website’s design and function.
Content and copywriting services
Your website needs content for your customers to visit and for search engines to rank it in their results. On the other hand, copywriting will help you convert these visitors to leads or customers for your business through your content's calls to action and your site’s landing page design.
If you plan to use your website for eCommerce and do not have articles in it, you still need good copywriting to make the words in your landing and product pages effective for converting visitors into customers.
Ecommerce web design services
If you have an online store, eCommerce web design is essential for your business. Although the same principles apply, eCommerce web design has more emphasis on converting visitors to customers and streamlining the buying process for the customers. Various design elements to increase sales and upsells are also applied to maximize the website’s sales per visitor.
On average, search engine traffic contributes the most visitors to a website. The traffic search engines bring to your website will not cost you, unlike pay-per-click advertising. However, you will need to invest in SEO to attract visitors who are interested in the products or services your business offers.
SEO services will include website auditing, keyword research, on-page SEO, off-page SEO, and, if applicable, local SEO.
Website maintenance services
The work does not end when the designer finishes your new website design. The website still requires ongoing maintenance and support to make sure the various design elements remain working properly. Moreover, the service provider must also clean the website of viruses and malware that may harm the business’ access to it and the privacy and data of its visitors.
What to Look for in a
Web Design Services Company
They also provide web development services.
They have a portfolio of their previous projects.
They are an experienced web design company.
They have experience in your industry.
They create high-quality web design.
- Good website navigation – Users must be able to access different parts of your website quickly and easily. If they find it difficult to navigate your website, your visitors are less likely to browse other pages and more likely to look for another website.
- Responsive design– This ensures that website users can have a good viewing experience regardless of their device’s screen size. You can test this by checking if a website adapts a readable design on both desktop and mobile devices. With most users browsing the internet through mobile devices, the agency you hire must have proven results with its responsive web design services.
- Consistent design – A website must follow a style guide for its visual elements. This will help the website align with the brand’s image and make it easier for the audience to recognize and recall the brand.
- Good graphic design practices – The website’s pages must have orderly and logical layouts that users can easily navigate. There should be a good balance between the use of images, text, and videos. The pages must have white space so the users can easily turn their eyes on the important parts (such as headlines, calls to action, videos, and photos)..
- Call-to-action buttons– A website’s content and design must guide its users toward an action – a form fill-up, sign-up, purchase, or call to inquire. This desired action must draw the audience’s attention but not look out of place in the page’s design.
- Fast page loading speed – It does not matter if the websites they created have great visuals but have slow loading speeds. Their users will immediately exit the page and look for another website if it takes more than two seconds to load.
Their websites have good copy.
They provide on-page SEO services.
They provide other digital marketing services.
They have genuine and positive reviews from their previous clients.
HAVE YOUR WEBSITE PROFESSIONALLY DESIGNED WITH
BIG MARKET SOLUTIONS!
It is not enough to have a website for your business. Your competitors also have a website since it is simply a necessity in doing business today. So, if you want to gain the competitive advantage of having a website, yours must stand out and there’s nothing better way to achieve this than great web design.
Our web design services for small businesses here at Big Market Solutions can help your website achieve this. With our help, your website can attract and engage its users within seconds of their visit. Your website’s users will also find it easy reading and navigating your website so they are more likely to read through your content and visit more of your pages. So, schedule a free consultation with us today!