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Have you ever visited a website that made you want to visit more of its pages? What about one that was easy to read on your device? Or, did a website ever leave an impression so strong that you would recognize it anywhere? These are just some of the benefits of good web design for your website and business. It makes your website visually appealing and user-friendly for your target audience.

It also helps your target audience recall your brand more easily and have a positive perception of it. Now, before you start a Google search on how to do it yourself, read this guide first. You will realize why it is best to work with good web design services for small businesses and know what to look for when you are ready to hire one for your business.

Web Design vs. Web Development:

What’s the Difference?

Before talking about the benefits of professional website design services, you must first understand what web design is and what it is not. First of all, contrary to what most people assume, web design is not the same as web development. Moreover, web design goes beyond coding and visual elements found in a website as you would find out down below.

01

Web development

is the coding required for making a website. It uses programming languages such as HTML, JavaScript, Python, Ruby on Rails, and CSS. Web development has two aspects –front-end web development and backend development. Front-end development focuses on the website’s functionality while back-end development works on its infrastructure and applications.

02

Web design

involves creating a visually appealing and pleasant user experience for the website’s visitors. A web designer must have a good grasp of the different graphic design and user interface software used for web design. A web designer must also have a good sense of style since the software is only a medium to express their ideas and creativity.

Benefits of Professional Web Design Services for Small Businesses

It is easy to mistake that designing a website is easy since most people assume it only involves drawing a mockup and website wireframes before having a web developer translate it into code for you. Because of this, most people make the mistake of designing their websites on their own. There is nothing wrong with this. However, you will realize from this list that hiring professional website design services is the way to go if you want to get the best ROI from your website.

A well-designed website

A well-designed website gives off a positive first impression to its visitors. This contributes to them having a favorable perception of your brand upon first looking at your website and leads to them being more likely to browse more of your website’s pages during their visit. Moreover, since good web design makes it easier for your audience to read the contents of the page, they are more likely to comprehend what your content is trying to communicate. Your visitors are more likely to understand the necessity and benefits of your offer and have a better chance of becoming a lead by signing up on your email list, requesting a quote, or contacting you for their inquiries. In some cases, they can even become immediate customers since the design made it easier for the copy to communicate your offer’s benefits.

Aside from these, a professional web design service for small businesses gives your website a fully customized design. Your website will not have a generic look that is indicative of a design being derived from stock or paid themes. They can even provide you with designs suitable for your website architecture and optimized for better search ranking and user experience.

Inspire trust from your visitors

You have three seconds to inspire trust from your website’s visitors and your website’s design is the best medium to gain this trust within this timeframe. However, a beautiful web design is not enough to inspire this trust. The functionality and reliability of your web design are also important since your audience wants to use a website with ease. A professional web designer knows these things and you can expect them to create a design that has a balance of appeal, functionality, and reliability.

Reliable web design

Even if you were able to make an impressive look for your website, this does not mean that the elements in your pages work well and that it can maintain this look without any problems. It only takes one unaccounted variable for your pages to become unreadable and you will have to waste time identifying what went wrong.

With professional web designers, you will not have this issue. They have the knowledge and skills to create a design that will not break. If ever there are any problems with the design, they can identify what it is and address the issue immediately.

Faster web pages

Internet users expect a page to load in less than two seconds. If it takes longer than this, they are more likely to close the tab or window or go back to choose another search result. Unfortunately, slow-loading pages result from poor web design practices, such as large media files, bulky code, compatibility issues, wrong or too many plugins, and poorly optimized CSS. With the help of a website design company, you can avoid these mistakes on your website and optimize any elements that may affect your site’s loading speed.

Better search ranking

A website’s design is one of the factors that search engines evaluate for their search results. This is not surprising since search engines want their users to have a good experience browsing the results they provide. Because of this, professional web designers design pages that are easy to navigate, readable, and responsive. They will also optimize the images and videos, and limit the use of code that search engines find difficult to read. Lastly, they will optimize the various design elements of the website to make sure the page will load in less than two seconds.

A better understanding of your industry and customers

Professional web designers look to other websites to understand how other businesses in your industry approach web design. They may also conduct tests to see which design iteration works best in engaging your audience and retaining their attention.

Aside from the industry research, web designers will also look into how your customers think. Understanding your customers will give them a better idea of how to design your website and maximize engagement and conversion from it.

You can use the information from their efforts to understand your industry and customers better. With it, you can improve your efforts in product development, branding, and marketing.

Maximized ROI in digital marketing

A website by itself is not enough to create significant results for your business. This is why digital marketing strategies make use of several channels and strategies to attract high-quality traffic to your website. However, your investment in these channels will only lead to waste if you have a poorly designed website.

Visitors from your social media posts and paid ads are not likely to scroll through and read your landing page even if they are qualified to become your lead or customer. Moreover, your website’s design elements influence how its visitors see your brand and make it easier for them to recall your brand and anything associated with it.

With the help of a professional web design service, you can maximize your investment in these channels and make sure that those clicking through are reading through your landing page and are more likely to take action on your offer.

Save time

You or someone in your team may have some knowledge of website design. However, knowing or having the ability to design a website does not equate to knowing how to do it efficiently. Without professional help, designing your website will take more time than it should. Not to mention that the longer time it takes to get done means your website will be left ineffective in generating leads and sales for your business.

Furthermore, if you are designing it yourself, working on your website takes you away from growing the other areas of your business. You might even lose more money from potential revenue lost than the cost of web design services.

Apply the latest features for your website

Your business is not the only one that has a website. Some of your competitors will also have websites to market their business. To stand out among your competition, you must give your website a look that will make visitors realize that you are different in only a few seconds. This is where a professional web design company can help you.

Professional web designers commit themselves to continuous learning of the latest web design trends and technologies. You can have these features applied to your website and benefit from the increase in dwell time and improved user experience of your website’s visitors.

Website support and maintenance

The website design process does not have a definitive end. Even when you get to the point where your site looks exactly like your website mockups, it will still require ongoing maintenance and monitoring. Your website will eventually require bug fixes and updates for its various design elements. It will also require regular updates on its design to reflect the changes search engines make to their search guidelines at least once per year.

This part of web design is where you cannot avoid hiring a professional service. It is their job to stay updated on changes and updates to existing best practices and technologies in web design. Moreover, with their ongoing help, you can implement updates and new features for your website to keep it looking fresh and functional.

Professional skills and experience

Hiring a website design service will give you access to their team’s skills and experience. From the very start of the project, you will see how easily they can understand your business goals and how this translates to web design.

They have the workflows to make designing your website efficient and finish it at the soonest time possible without compromising the quality of their work. Moreover, professional web design services for small businesses provide their clients with a dedicated project manager who will coordinate your inputs and communication with their team.

Competitive advantage in your market and industry

Your website’s design is part of how your customers see your brand. Having this done by professionals will help your brand perform better in terms of spreading awareness among your target market and promoting loyalty from customers. And, with a professionally designed website, your site is more likely to retain the attention of its visitors and leave a positive impression among those who are newly introduced to your brand.

Types of Web Design Services

After reading about the benefits of hiring a professional, you probably did an online search for web design services for small businesses and found out about the different web design services available out there. To help you with your search and evaluate what your website needs, here is a web design service list that you can use to see which ones you need:

Website development services

If you do not have an existing website, you will need web development services. However, do not mistake that this only involves buying a domain, setting up the web hosting, and designing and coding your website’s structure.

Great web development starts with researching how other brands in your industry structure their website and use them for marketing their business. A good web design company will perform an analysis of the strengths and weaknesses of your competitor's websites and see how you can take advantage of the gap in what they offer to your common audience.

Custom web design services

There will be a variety of web design services for small businesses available out there. But, nothing compares to a web design service that can provide you with a fully-customized design. A custom web design can create a look and experience for your users that are unique to your brand and that you can change to adapt to changes in your market or business. Most designers will offer this through WordPress design services since it offers the most flexibility in customizing your website’s design and function.

Content and copywriting services

Your website needs content for your customers to visit and for search engines to rank it in their results. On the other hand, copywriting will help you convert these visitors to leads or customers for your business through your content's calls to action and your site’s landing page design.

If you plan to use your website for eCommerce and do not have articles in it, you still need good copywriting to make the words in your landing and product pages effective for converting visitors into customers.

Ecommerce web design services

If you have an online store, eCommerce web design is essential for your business. Although the same principles apply, eCommerce web design has more emphasis on converting visitors to customers and streamlining the buying process for the customers. Various design elements to increase sales and upsells are also applied to maximize the website’s sales per visitor.

SEO services

On average, search engine traffic contributes the most visitors to a website. The traffic search engines bring to your website will not cost you, unlike pay-per-click advertising. However, you will need to invest in SEO to attract visitors who are interested in the products or services your business offers. SEO services will include website auditing, keyword research, on-page SEO, off-page SEO, and, if applicable, local SEO.

Website maintenance services

The work does not end when the designer finishes your new website design. The website still requires ongoing maintenance and support to make sure the various design elements remain working properly. Moreover, the service provider must also clean the website of viruses and malware that may harm the business’ access to it and the privacy and data of its visitors.

What to Look for in a
Web Design Services Company

The best web design services are not necessarily the right web designer for your business. Here are the important considerations in finding web design services for small businesses that fit your brand:
It is best to hire a web design company that also provides web development services. This makes it easier for you since you will not have to hire a web developer to implement the web designer’s ideas. You will also not have to coordinate between two different service providers during the project.
A web design agency is only worth your consideration if they have a portfolio. It will give you an idea of their skills and the quality of their work. Their portfolio will also show the businesses they have worked with in the past.
Not all projects in the portfolio are made for paying customers. Some newer website hosting and design services will create sample websites as a way to demonstrate their skills to potential clients. However, these samples do not demonstrate their ability to work with clients and deliver results on time. So, if you want to avoid being the test client for a new company, work with a web design company that has websites for actual businesses in their portfolio.
Although it’s not a strict requirement, it’s better to work with a web design company that has experience in your industry. They will already be familiar with your industry and business and bring knowledge and experience from working with other businesses in your industry.

If a web design company does not have experience in your industry, you can still include them in your shortlist as long as they worked with a variety of industries. A good benchmark to follow is at least businesses from three different industries and experience with both B2C and B2B businesses.

To find the best web design services for small businesses, you will need to check the quality of their work in their portfolio. You can use this list to assess the work they have done for their previous clients:

  • Good website navigation – Users must be able to access different parts of your website quickly and easily. If they find it difficult to navigate your website, your visitors are less likely to browse other pages and more likely to look for another website. 
  • Responsive design – This ensures that website users can have a good viewing experience regardless of their device’s screen size. You can test this by checking if a website adapts a readable design on both desktop and mobile devices. With most users browsing the internet through mobile devices, the agency you hire must have proven results with its responsive web design services.
  • Consistent design – A website must follow a style guide for its visual elements. This will help the website align with the brand’s image and make it easier for the audience to recognize and recall the brand. 
  • Good graphic design practices – The website’s pages must have orderly and logical layouts that users can easily navigate. There should be a good balance between the use of images, text, and videos. The pages must have white space so the users can easily turn their eyes on the important parts (such as headlines, calls to action, videos, and photos).
  • Call-to-action buttons – A website’s content and design must guide its users toward action – a form fill-up, sign-up, purchase, or call to inquire. This desired action must draw the audience’s attention but not look out of place in the page’s design.
  • Fast page loading speed – It does not matter if the websites they created have great visuals but have slow loading speeds. Their users will immediately exit the page and look for another website if it takes more than two seconds to load.
Their own and their clients’ websites should not only contain valuable information for the target audience but, also, compelling copy that will influence them to take action. Even if it is a retail website, it should still have a good copy that will explain the benefits and features of what is for sale, convince the user to make a purchase, and add more items to their cart.
Having a website is of no use if your target market does not visit your pages or does not provide the content they want to see. With on-page SEO, you can attract visitors searching for keywords relevant to your business, product, or service. It also provides a user-friendly experience and website architecture for your visitors, both of which encourage them to browse your pages and read your content.
Most businesses will also avail of other marketing services when redesigning their website. If this is the same for you, you will have an easier time by only hiring one digital marketing agency to take care of all the services you need. At the very least, you should hire a web design company for small businesses that can also provide the other services your website will need. Doing either of these will reduce the amount of time spent on coordinating different marketing companies and the chances of mistakes borne by poor communication.
Customer testimonials can tell you about the service the web design company provided to their previous clients. Positive ones will tell you what is good about the company while the negative ones will give you a hint of the possible issues that may come up when working with them. You can also send their previous clients an email to check if their reviews are genuine.

Have Your Website Professionally Designed with

Big Market Solutions!

It is not enough to have a website for your business. Your competitors also have a website since it is simply a necessity in doing business today. So, if you want to gain the competitive advantage of having a website, yours must stand out and there’s nothing better way to achieve this than great web design.

Our web design services for small businesses here at Big Market Solutions can help your website achieve this. With our help, your website can attract and engage its users within seconds of their visit. Your website’s users will also find it easy to read and navigate your website so they are more likely to read through your content and visit more of your pages. So, schedule a free consultation with us today!
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