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Roofing Advertising and Marketing Ideas

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If you want to get new customers consistently, you need to be at the top of your game when it comes to roofing advertising and marketing. Your competitors can outspend you and get ahead of you in terms of trends and the latest platforms. However, this does not have to be the case. By implementing the following roofing advertising and marketing best practices and strategies below, your business can still have successful marketing campaigns in the face of emerging trends and technologies in marketing.

01

Optimize Your Roofing Website for Search Engine Traffic

The website of your roofing business serves as your storefront on the internet. However, whether this storefront is online or offline, there is no use having it if no people are visiting it to learn more about your business or to inquire about your services. This is where search engine optimization can help you.

Search engine optimization is a process that aims to bring your website to the top of your target audience’s search results. It can bring an average of more than half of your website visitors. These visitors also have an interest in the information your website contains or the services you offer so you will have an easier time converting them.

02

Optimize Your Business for Local Search

Aside from SEO for your website, you must also optimize your business for local search. This is a bit different from SEO for your website since it aims to bring your business profile to the top of your audience’s local search results. You see these results whenever you search for a business, products, or services with a specific location or keywords such as “near me” or “nearby”.

Optimizing for local search requires listing your business on various search engine business directories like Google Business Profile, Bing Places, Yelp, Yahoo Places, and Yellow Pages. The information for each of these must be consistent and optimized for the keywords relevant to your business.

Other than optimizing your profile in local directories, you must also create content relevant to your local area. You can do this by addressing common roofing problems in your area and providing your audience with tips on how to prevent or troubleshoot these. Doing these will not only increase your search ranking but also build your brand as an expert in local roofing.

03

Create Buyer Personas for More Effective Roofing Advertising and Marketing Campaigns

Knowing your target market is a necessity for effective marketing and advertising campaigns. However, if you want your campaigns to be the most effective that they can be, creating buyer personas is the best way to go. It will result in more engaging copy and content that speaks directly to each member of your audience and addresses their concerns.

So, what are buyer personas?

Buyer personas are research-based profiles representing different segments of your target market. Although it is common to have multiple profiles, it is best to limit the creation of buyer personas for your ideal customers. In this way, you can tailor your campaigns to their specific needs, which increases your chances of gaining their interest in your offer and trust towards your business.
The creation of buyer personas requires categorizing your ideal customers according to their demographics and creating a persona for each dominant category you see.

Then, you will need to research these categories and find out their pain points, expectations, objectives, motivations, fears, and interests. Once you have found out said information, you can determine the best way to reach each persona and to talk about your services with them.

04

Run Roofing Advertisements for Seasonal Offers

?Most homeowners find the late time from late summer to early fall as the best time to have roofs fixed, replaced, or repaired. Because of this, you can expect most roofers, including you, to get the most calls during this time of the year.

You can take full advantage of this period of high demand by running roofing commercials and advertisement campaigns on and off the internet. You can also have seasonal promos during this time to ensure that people are more likely to choose you over their competitors.

Aside from taking advantage of the busiest time of the year, you can also run ads that target the right keywords in times when people are more likely to spot a leak or require emergency roofing repairs for their home or property. You are more likely to convert these types of visitors to your website since they have an immediate need and would prefer to get it fixed immediately.

05

Share Useful Information to Build a Following and Generate Leads

Your customers encounter several ads online and offline throughout their day. Providing free, original, and useful information when they need it is the best way for your roofing business to stand out amongst a crowd of other businesses, including your competitors. This increases the chances of people choosing your business when they see a special offer, of remembering when a need for your services arises, and of people seeing you as an expert in the area of roofing services.

Moreover, not everyone who clicked on your ad will convert as a lead or customer immediately. Some of them would prefer to know more about your business, services, and operations. Having information on your website and social media can provide them with the information they need to inquire about your services or choose you as their roofing service provider. Because of this, you get the most of your advertising spend in terms of conversions or inquiries made.

06

Maintain the Use of Traditional Marketing Strategies

There is a bias on digital marketing on the internet. It gets to a point where some articles suggest doing away with traditional marketing strategies and focusing solely on digital methods. However, some traditional methods still work and these can even complement your digital marketing channels.

For example, you can hand out flyers or door hangers in the neighborhood, or put up yard signs on the lawn of your client. You can also place posters in hardware stores and promote your business with billboards in your area. Then, you can place a link or QR code on these printed media so they can visit your website if they want to learn more about your business and the services you offer.

07

Take Advantage of Video Content Online

Videos receive more attention on social media and retain people’s attention better regardless of the platform. You can use it for engagement posts on social media, to explain important prevention and troubleshooting tips for your customers’ roofs, and to attract people’s attention to your roof advertising campaigns. Moreover, since videos get better attention from your audience, you can use these to complement your web content for better SEO by increasing the time people spent on your website.

08

Create a Unique Selling Proposition to Stand Out

You will have competition in your area. This is an inevitable fact. If you want to put yourself ahead of other roofers in your area, you will need to offer something that they cannot copy in the form of a unique selling proposition. Once you have figured this out, you need to promote your unique selling proposition in all your materials. It can even be better if you use it as the foundation for some of your ads and content.

Some examples of unique selling propositions for your business include:

09

Make It Easy for Your Audience to Convert

Those who clicked on your roofing advertisements on social media or search results are often ready to make a buying decision for the services you offer. However, there is still a chance of them not doing so if the page they landed on makes it difficult to do so. Here are some things to keep in mind to ensure anyone visiting your landing page converts:

10

Engage Directly With Your Local Market on Social Media

An effective social media marketing strategy involves engaging directly with your target audience. The obvious ways to do this include replying to their comments in your posts and their posts mentioning your brand. However, you can take this further by actually being social on the platform in a manner similar to how an individual interacts with other users. For example, you can comment on posts made by businesses, influencers, and communities in your area and talk about topics relevant to your service area.

?In this way, your business does not look like it is just on social media for the sake of getting customers and promoting its services with roofing advertisements. It will look more personable since it is commenting, posting, and sharing content just like an individual does on social media. And, more importantly, it establishes the fact that your business is also a member of the local community.

11

Engage Directly With Your Local Market on Social Media

An effective social media marketing strategy involves engaging directly with your target audience. The obvious ways to do this include replying to their comments in your posts and their posts mentioning your brand. However, you can take this further by actually being social on the platform in a manner similar to how an individual interacts with other users. For example, you can comment on posts made by businesses, influencers, and communities in your area and talk about topics relevant to your service area.

?In this way, your business does not look like it is just on social media for the sake of getting customers and promoting its services with roofing advertisements. It will look more personable since it is commenting, posting, and sharing content just like an individual does on social media. And, more importantly, it establishes the fact that your business is also a member of the local community.

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Your Roofing Advertising and Marketing?

If you are ever in need of fresh ideas for marketing your business, our experts here at Big Market Solutions are here to help. Contact us today and schedule your FREE marketing consultation with us!
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