Getting The Most Out of SEO for Roofing Contractors
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What is SEO for Roofing Contractors?
SEO, or search engine optimization, is the process of improving the visibility of your website or a particular webpage for specific keywords entered into a search engine’s query. If done right, your website is more likely to gain a visit from people searching for products or services related to your business in search engines like Google and Bing.
Through SEO, your website will get visits from people who only need a nudge to become your customers since they already need the services you offer. Even if they do not avail of your services on their first visit, they are more likely to remember your business and go back once they need what you offer.
How does SEO work?
Search engines use bots to crawl through every eligible page on your website. These bots will catalog every term used on your website and the search engine will compare the quality of your content and your site to others using the same terms. When people make a search using these keywords, search engines will present the search results ranked with the best match on top of the first page.
By optimizing your website, you get a better chance of getting on top of the search results of those looking for your service. This is achieved by targeting specific keywords and improving the user experience of your site’s visitors. The best part about adding SEO to your roofing internet marketing strategy is you’re getting high-quality website visitors for free.
If you’re interested in how we will apply SEO to roofing contractor websites, contact us for a free consultation.
What are the Benefits of Roofing SEO for Contractors?
Reach more people through the internet
Having a website for your business is not enough. You need to have strategies for people to visit it. Although promoting your website through roofing advertising works, nothing beats SEO in bringing traffic to your website.
Also, if your website’s content is relevant to frequently asked questions, there is a chance of Google selecting a part of your website’s content as a featured snippet. This gives your content a spot above the search results and has a better chance of getting visitors to its page than the highest-ranking result.
Get high-quality visitors to your website for free
Increase the market’s awareness of your brand
Bring reliable leads to your website
Provide a better experience for your website’s visitors
One factor search engines consider is the user experience your site provides to its visitors. Internet users want pages that load fast and are easily navigable. They also want its contents to be readable even if it’s viewed through a mobile device. If the page does not meet their expectations, they are more likely to go back and try another search result.
Search engines see this immediate exit as an indication of the user not getting what they want. Because of this, search engines would penalize that page’s ranking. If there’s a significant incidence of this for a page, it will rank lower in future search results.
Moreover, improving your loading speed, navigation, and readability also makes it more likely for visitors to continue browsing your site. This improves the chances of them taking action on your offer. At the very least, they will have more trust and awareness of your brand, which will help you in converting them in the future.
Get a competitive edge in the local roofing market
Maximizes the potential of your content marketing efforts
Rank higher in local search engine results
Gives you the capability to track important metrics to improve the performance of your website
Less expensive compared to other digital marketing strategies
Do you need to know more about SEO?
Why SEO is One of the Best Ways to Market Your Business
It has one of the highest close rates out of all the different marketing methods.
Traditional advertising has a close rate of almost two percent while online advertising is at around four percent. But, these figures are nothing compared to that of SEO leads, which is at around 15 percent. Combining this with the low cost of SEO and free search traffic, it is the most cost-effective method for roofing lead generation.
It is one of the most effective ways to get new customers.
Various businesses agree that search engine optimization is one of the most effective ways of gaining good leads and new customers. These businesses include e-commerce businesses, local contractors, and retailers. So, you can say that this is the same for roofing lead generation and conversion.
Search engines handle more than a trillion searches per year.
The most used search engine, Google, handles 40,000 searches for each second of the day. Your business is missing out on the potential traffic from these searches if its website is not optimized for search engines.
Top search results get a third of the traffic from a keyword search.
There’s a big difference in the traffic your website gets if it's one of the top search results. Being one of the top three alone will give your site a third of the searchers for your targeted keyword.
Content marketing is one of the best ways to generate leads.
SEO for roofers goes hand in hand with their content marketing efforts. Your content reaches a wider audience thanks to SEO. As a result, your content has more people it can convert to leads, and, consequently, you have more leads to convert to paying customers.
Visitors from local search results are more likely to become your customers.
As a roofing company, you’re limited to customers in your city and its surrounding areas. Local search is the most practical way potential customers find those who can provide the services they need and this includes roofing contractors such as yourself. This is why SEO for roofing companies should include local optimization as well. This ensures that someone in your area can easily find you when searching for your services.
Responsive sites have a higher conversion rate.
Responsive sites are those optimized for mobile use. These websites load faster and have more traffic sticking around for a longer time. Because of this, visitors of mobile-friendly websites are more likely to hire the business’ services.