SEO Audit Services: What It Is and Why Your Website Needs It
What is an SEO audit?
Website Elements Analyzed in an SEO Audit
An SEO audit will analyze the following variables in your website:
CMS systems inspection
Off-page visibility inspection
What is an SEO Audit Service?
- Keyword research
- Content creation
- Technical optimization
- Web design
- Link building
What are the Different Types of Website SEO Audit Services?
Technical SEO audit services
This type of audit analyzes your website’s technical elements such as page load speed, mobile-friendliness, and responsiveness. It also identifies any errors in the website that may affect its search ranking and user experience.
On-page SEO audit
An on-page audit reviews the variables in your website for search engine optimization. Aside from a technical SEO audit, it also performs an SEO content audit and keyword audit on your website. It will also determine how well your website is following the established best practices in SEO.
Off-page SEO audit
Off-page SEO audit looks into your website’s trust factor and the current state of your backlinks. A backlink review is critical in determining if the third-party websites linking to you are benefiting yours and if there are any broken links or other issues in your off-page SEO.
This is an analysis of your website's keyword-targeting strategy. It will identify if your website has a good balance of high-traffic keywords and low-competition keywords. It also identifies any keyword opportunities you might have missed and compares how your website does against a competing website’s keyword strategy.
What are the Benefits of Working with an SEO Audit Services Provider?
You get to work with SEO experts
You get a more in-depth audit of your website
You get more time for your business
You get an objective point of view
You receive actionable recommendations
You can avoid search engine violations
You gain valuable SEO insights
How to Find the Right SEO Professionals for Your Website
Identify want you need from an SEO service agency
If you have other goals regarding your website, you might want to consider a digital marketing agency specializing in SEO. These agencies also offer other website marketing services such as content marketing, PPC advertising, web development, graphic design, video marketing, and branding.
Set your budget for SEO
Look for qualified SEO professionals
- They have positive client testimonials and reviews
- They have a good portfolio
- They offer the services you need
- They have experience in your industry
- They practice white-hat SEO techniques
- You can search for the websites of their recent clients
Talk to them and see if they are the right fit
- What is involved in your SEO audit plan?
- What is the process for your SEO audit services?
- Who were your previous clients and in what industries do they belong?
- How many of your team members will work on my website?
- What is the turnaround time for the audit?
- What is the turnaround time for your general SEO services?