SEO for Restaurants: Rank Higher for More Customers
What SEO Can Do for Your Restaurant
SEO can bring the most website traffic
Search engines are the primary source of website traffic. The amount of traffic it can bring to a website is more than what social media, paid advertising, email, and direct traffic can bring combined. This is not surprising since almost 70 percent of online browsing starts through search engines.
SEO brings relevant traffic to your restaurant’s website
People use search engines when they need to look for information. They do the same thing when they are looking for a place to eat for lunch or a new restaurant to go to. Optimizing your website for search engine traffic will bring visitors who are looking for the cuisine, menu, services, or ambiance your restaurant offers.
Local SEO gives your restaurant great local visibility and sales
Most people look for a place to eat by searching for restaurants near them or in a particular location. Search engines provide local business listings for these kinds of queries and your customers are more likely to click the link of these results than a link to a web page. Moreover, people are more likely to visit your restaurant or call for deliveries when they see your business in their local search results.
SEO is key for a good website user experience
Not everyone will immediately call or visit your restaurant when they see your restaurant in their search results. Some of them will require more information to decide, which your website must provide. However, your website visitors are unlikely to make the effort of browsing your website if they find it difficult to use. They will end up deciding against your restaurant even if your website has all the information that they needed. Implementing SEO for your restaurant’s website will prevent this from happening since it ensures that website visitors will have no problem using it and finding the information they require.
SEO improves the efficiency of your paid marketing
Search engine optimization can improve the performance of your paid marketing in social media and search engines. Websites that are search engine optimized have higher click-through rates and lower cost per click for their paid advertisements. This effect is attributed to the better organic reach brought about by SEO.
SEO provides a high return-on-investment
Unlike paid advertising, you will not pay for every visitor that search engines bring to your website. There is also no cost involved for search engines to index and rank your page in their results. This makes SEO one of the channels with the highest ROI for marketing your restaurant. Unlike paid advertising, you will not pay for every visitor that search engines bring to your website. There is also no cost involved for search engines to index and rank your page in their results. This makes SEO one of the channels with the highest ROI for marketing your restaurant.
SEO can help you understand your customers
Optimizing your website requires the use of various website and search analytics tools. These tools can give you information on changes in the customers' demand for your restaurant throughout the year. You can use this information to create promotions or time the launch of a new menu item or service to take advantage of these events.
Best SEO Practices for Restaurant Businesses
Target keywords that are relevant to the services you offer
Optimize your website for your restaurant’s brand name
List your restaurant in online business directories
Provide consistent information to online directories and review sites
Make full use of social media for marketing your restaurant
Encourage your customers to review your restaurant online
Post original content on your website
- Local events that your restaurant is involved in
- A new dish added to your menu
- Content about a signature dish
- Customer reviews for your restaurant
- Tasting sessions conducted for influencers
- Photos and videos of your dish, venue, kitchen, and team