SEO Reputation Management: What You Need to Know About it

What is Reputation Management in SEO?

Reputation management is the process of shaping people’s perceptions of a company or brand through various strategies. It ensures that an organization has a positive perception among its target audience and stakeholders. The different types of reputation management include online reputation management, crisis management, brand management, and reputation repair.
SEO reputation management is under the online category of managing an organization, company, or brand’s reputation. It utilizes search engine optimization (SEO) and its various techniques to improve how people see a brand in their search results and to protect its reputation online.

Best Practices for SEO Reputation Management

Here are some SEO reputation management tips you can implement in your business:


Do the basics of SEO well

Managing your brand’s reputation through SEO does not change its nature. It still requires the basics for optimizing your website and content for the keywords that are relevant to your target audience and business. Here are the basics of SEO you must apply for your website and content:
Perform technical search optimization
Implementing technical SEO for your website ensures that search engines can index it and that your users can easily navigate and use it to find the information they require. This requires analysis with the right SEO tools and the right skills to identify and implement the necessary changes for your website.
Build a good backlink profile
Your website’s backlink profile is a significant search-ranking factor due to its role as a primary influence on your domain’s authority. You can build external links leading to your website by reaching out and writing guest posts for non-competing websites and online publications.
Create relevant content for your audience
Your website content is what will attract visitors to your website by showing up in their search results. This content should provide what your audience searches for online while putting your brand in a favorable light. This will not only help with your reputation but also with the conversion of your audience into customers.
Optimize image and video content
Optimizing your website’s image and video content is a necessity since you are aiming to put up your brand in every possible part of your audience’s search results. If you have a visually appealing product or service, it can even be more effective in creating a favorable impression for your brand.
Optimize for local search
If you have a local target market, you need local SEO as part of your reputation management strategy. Your different profiles in business directories are important in attracting reviews from your customers and sharing them with your audience. These reviews are crucial in leading potential customers to your website or prompting them to contact you for an inquiry.


Optimize your website for your branded keywords

People who want to learn more about your brand will search for it online. Because of this, any results page with your brand keywords must only contain content that is favorable for your business. You can achieve this by placing your brand in your content and using relevant phrases that you want to rank for.


Create content for negative keywords and prompts about your brand

Search queries containing your brand name can lead to negative search suggestions and People Also Asked prompts. This can turn off some of your potential customers from your brand and you can end up losing their business.
You can prevent this by creating content that will answer the featured questions in your audience’s search results. You can do this by creating articles for these prompts or answering them in your F.A.Q. page.


Setup or claim any social media and business profiles

Social media and business profiles are low-hanging fruits in terms of SEO. There is a good chance of search engines showing them to your audience’s search results. Setting up or claiming the profiles, pages, and listings for your business goes a long way in taking control and monitoring the conversations occurring in these channels.


Be active on social media and review websites

You need to be active on social media if you want to increase the chances of your posts showing up on people’s search results and replace any negative press or content about your brand. Moreover, a good social media presence can help promote the branded content on your website and increase its search ranking.


Post content in your Google My Business Profile

Google My Business has a feature similar to social media platforms wherein you can post updates, news, and other content about your business. You can use this to address controversial content about your brand and inform your audience of important updates about your business.


Encourage customers to leave reviews regardless

Now, it might seem weird to encourage your customers to leave reviews and not just those who are likely to leave positive feedback. But, only having positive reviews for your product or service can hurt your brand since people know there’s no such thing as a perfect business.
On the other hand, aside from giving a healthy and realistic balance of reviews, negative ones are an opportunity for you to demonstrate how to deal with unhappy customers and issues with the product or service you sell. If you do this right, potential customers can see this as your business being trustworthy to do right by their paying customers.


Monitor content mentioning your brand

You never want to be unaware of any mentions of your brand online. Whether these mentions are good or bad, it is important to monitor any mentions of your brand so you can promote positive mentions and address any negative ones.
You can monitor brand mentions with SEO brand reputation management tools like Google Alerts, SEMrush, SentiOne, and Reputology.


Outsource your SEO reputation management process to the professionals

Experienced agencies can help you with SEO reputation management agencies more effectively. The best thing about delegating it to them is that you have more time to do what you do best in your business while ensuring that your brand is well taken care of.
If you are worried about adding another business expense to your accounts, the average cost of SEO reputation management is more affordable than the loss in revenue in case any negative press about your business comes up.

Why is Reputation Management Important for SEO?

Your potential customers will search for information on the internet when they are considering purchasing your product or service, or doing business with your company. Your website is only one of the few possible results in their online research.
They will also find reviews about your company and its products or services made by your previous customers and by news publications, review websites, and influencers. In some cases, they might even find websites where your employees leave their reviews about working in your company.
It is natural to have some negative reviews about your company online. However, things will not go the way you want to go if there are no search results that speak favorably of your brand. Moreover, if your business experiences some kind of crisis, any negative press published by news outlets about your brand is more likely to dominate the first page of their search result.
Since they will base their opinions on what they find in their research, your target audience is more likely to have a negative impression of your business if they only see negative things in their search results. Some of them might not even bother with continuing their research and conclude that your business is not worth considering any further.
SEO reputation management can help you prevent this from happening. It helps build a strong and positive image of your brand by optimizing your website content. And, during negative events, it monitors mentions about your business so you can address the negative comments and news about it and repair any damage to its reputation.

How SEO Reputation Management Works

SEO reputation management creates a positive image of your brand and suppresses negative press through search engine optimization. This is achieved through the following objectives:

Dominate the first page of branded search results with your content

You cannot control everything that is said about your business. There will be negative reviews about your brand caused by an employee messing up or a customer just being difficult. There might even be negative press about your brand published by news outlets and websites.
However, you have significant control over what shows up on people’s search results when they research your brand online. This is where search engine optimization plays its role. By optimizing your website and content for branded search, your audience will find relevant content found on your website, Google My Business Profile, and social media channels.

Create content for all types of search results

The first page of a search engine results page provides your potential customers with multiple content types. These include paid ads, business directory profiles, featured snippets, question-and-answer boxes, images, videos, knowledge panels, and organic results.
Your brand must have content for each of these types to achieve maximum exposure for your business and gain as much control as to what people learn about your brand. Moreover, by targeting these places for your brand, you have a better chance of pushing out any negative press or content about your brand from your audience’s search results.

Suppress negative search results about your brand

SEO reputation management does not end with taking over the results for your branded keywords. Any negative content and reviews must also be addressed proactively.
This is done by replying to negative reviews and resolving the customers’ issues with your brand. You must also address any issues about your brand through your content by sharing the appropriate actions you have taken to resolve these issues and the measures you are implementing to prevent them in the future.

Do You Need a Personalized Solution for SEO Reputation Management?

If you are considering an SEO reputation management strategy for your business, contact us here at Big Market Solutions. Our free marketing consultation can help you figure out how you can implement it for your business. Contact us today to schedule your call!

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