The Basics of Website Development and How It Can Help Your Business
What is Website Development?
Why Your Business Needs A Website
Adds credibility to your business
Attract new customers to your business
Saves you time
Provides round-the-clock marketing
Helps you position your brand
Makes it easy for people to find or contact you
Display your products and services
Gives you a place to show reviews and testimonials
Why Professional Website Development Matters
- Competitive web design to help your brand stand out in its niche
- Polished look and functionality
- Provides a user-friendly experience
- Responsive web design for optimal mobile viewing
- Valuable content for your target audience
- Original and readable content
- Compelling copy for your target audience
- Clear calls to action
- Optimized for its targeted keywords and search engine indexing
- Accessible contact and location information
Benefits of Professional Website Design
Makes it easy for potential customers to navigate your website
Enjoy the benefits of search engine optimization
- Get free high-quality organic traffic for your website
- Reach your target audience on the internet
- Improve people’s awareness of your brand
- Maximize your results from content marketing and pay-per-click advertising campaigns
- Improve credibility and trust among your target audience
- Establish your brand as the authority in your niche
Create an original design for your business
Create attractive and valuable content on your website
Attract more visitors to your website
Increase sales or appointments
Improve your engagement with your target audience
Important Things to Know Before Starting the Website Design Process
What are your goals for your website?
You need to determine the goal of your website before you start building it. Do you want it to attract leads for your brand? Is it for selling your product? Is it for providing information to your target market? Whatever your goal is, it will guide every design decision that will be made during the web development process.
Who is your target audience?
Identifying your target audience will help you create a website that appeals to them. You can research the different demographics of your current customer base and use this information to create buyer personas. You can also analyze the websites of your competition and use what you find for building your website.
How will you apply your branding to your website?
Your brand’s graphic design assets must be applied to your website's custom design to align it with your business. This will have a significant effect on creating a consistent look for your brand and making it easier for your target audience to recognize it.
If your brand still doesn’t have a logo and color scheme, you need to have it professionally done first before going through with developing your website. The visual elements of your brand will play a significant role in promoting brand awareness and recognition among your target audience.
What content should your website have?
All websites need content. Even if you won’t have articles or a blog in it, you still need custom website content for your homepage, about page, products or services pages, FAQ (frequently asked questions) page, contact page, and hidden pages.
Furthermore, content gives users a reason to visit and browse your website and search engines to rank your pages. The type of content your website will have depends on what you want it to achieve for your brand and website.
What do you want your audience to do on your website?
Your website must have content so visitors have a reason to visit your website and browse through its pages. Here are some ways different brands use their website:
- Provide content about the problems their product or service solves and the benefits customers can experience buying from them
- Display the results their service has provided for their previous clients
- Display and sell their products online
How the Website Development is Done
Start planning your website
Create a wireframe for the different pages on your website
A wireframe makes sure that you and the developer are on the same page regarding how your website will look. It will give a clear picture of where text and images go on each type of page on the website. You can use a normal whiteboard, a digital document, or an envisioning tool to create this.
Create a sitemap for the website
(This is not the sitemap.xml file that search engines use for crawling and indexing your site and its pages.)
A sitemap is a literal map showing the different sections and pages of your website. It shows how a user can go through the different pages and sections found on your site. You can create a sitemap with a pen and paper, a whiteboard, or a computer application. Here are a few questions to help you create a sitemap for your website:
- What are the individual pages you want for your website? And, what content will be found on these pages?
- Can you organize these pages into categories? If yes, how will you organize these?
- What is the hierarchy of the pages on your website?
- How are these pages linked together?
- What categories and pages are essential?
- Which categories or pages could be combined or removed?
Designing the website
Developing the website
Alongside coding, this is also the time when writers start creating the copy for the website’s pages and the content for the website’s blog or articles. If the development also includes graphic design for the branding, this is also where the designers will start implementing the planned design.
Testing the website
What to Look for in a Website Development Company
A good website for their brand
- Does their website completely load in under two seconds?
- Does it contain clear and noticeable calls to action?
- Do you find it easy to navigate through their website?
- Do their pages rank high in the search engine results of their targeted keywords?
- Does it perform well and look good in mobile browsers?